New Zealand Places 11th Among Countries With Best Reputation, Benefits Citizens

Thanks to the well-being budget that the government of New Zealand has put together, the country has been able to place 11th. This is on the list of the top countries in the world that has the best reputations. The well-being budget is a program by the NZ government that has set aside a budget which would be used to promote the well-being and the happiness of its citizens.

This study of reputations has been done by FutureBrand, a consultancy that focuses on global brands. In this year’s Country Index from the consultancy, it was Japan that made it to the top of the list. This study is actually done and focuses on countries around the globe. The group ranks them using their GDP as well as the country’s “brand”.

New Zealand has made it as the 11th best when it comes to reputation and this surely is going to benefit its citizens. A good ranking will bring in immigrants and investors which are good for the country, its economy, and its citizens.

The brand of a country

According to the study, the list that they make is dependent on the strength of each country’s brand. This is based according to ratings of individuals on different factors. These can include the value systems, the potential for businesses, and the quality of life there. Other factors that are also rated by the respondents include products, services, tourism, and heritage and culture of the country.

Japan is now at the top of the list for this year. The last time that it did was back in 2014. Next to Japan is Norway which gained four spots as compared to the numbers last year. Switzerland placed third and it is down by a spot. Sweden placed fourth and Finland in fifth.

Australia, the United Kingdom, and the United States of America are among three of the top countries in the world in terms of economy. However, in this list, they placed 15th, 19th, and 12th respectively.

The ranking history of New Zealand

The 11th spot that New Zealand is enjoying this year has been the country’s also back in 2014. According to the study, one of the top reasons why the country is still in a good place is because of the quality of life that is being enjoyed by its citizens.

The report also continued that today’s world is quite complex and very connected. They believe that New Zealand’s government promoting a good quality of life will still take over anything else that improvements and modernization have got to offer.

Many are in awe of how the government has put a budget to be used on the well-being of its citizens unlike other countries who would use their budget on other things like economy and productivity.

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